Formulated to penetrate the skin for ultra moisturizing of severely dry skin. Emu Oil Shampoo penetrates the skin, promotion epidermal growth and dermal thickness while enhancing hair growth. It also helps reduce inflammation caused by flea bite dermatitis and other non-specific skin irritations. Emu Oil Penetrating Shampoo has an appealing fruity fragrance and may be used as often as necessary. Dilution rate for 16 oz. bottle is 4:1