The unique design of the KissAble toothbrush makes it easy to clean all three sides of the tooth with one stroke. The soft bristles massage the gums while the firmer bristles clean teeth. The vanilla flavored toothpaste is All Natural and is great for dogs and their people! You can't just use YOUR toothpaste for your dog (as convenient as that may be). Human toothpaste contains soap. That's what makes it foam. But soap shouldn't be ingested... and smart as your dog may be, you're not going to teach him to spit!